Services we provide

How Optu Training Services Work

Optu.tv has a prestigious track-record of work with a wide range of people and organisations. We have produced short films and delivered media training to many of the world’s top athletes (Olympic and World Championship medallists) people like Usain Bolt driving a Ferrari in Monaco, the ‘living legend’ Haile Gebrselassie, ‘Athlete of the Year’ David Rudisha and many more.

We have delivered training to voluntary organisations such as Wigan Young Carers through to blue-chip global giants such as BAE Systems.

We work with individuals – often Chairs of companies or Chief Executives or sports stars; or with groups – executive or sales teams, or young people who want to build their confidence as they step into the world of work or training.

We have created THE ACE PROGRAMME – because the ACE in your business hand, and in your career, is you. ACE stands for Authority, Confidence and Expertise.

Each ACE Programme is tailored to the specific needs of our clients. Every individual, every organisation has differing issues. We take account of that.

Our courses, delivered ‘on-site’ or in our own training rooms, are fully interactive…and they are FUN! We all learn much more easily when we are enjoying ourselves.

Each individual gets a video record of their training, plus full training notes. All our programmes carry a full money-back guarantee to give you complete peace of mind that you are investing in the very best communication skills learning bar none.


Communication Skills/ Presentation Training

The key to success in business and in your career is relationships.

It’s proven that you have JUST SEVEN SECONDS to make a positive first impression.

Within that time, people make no fewer than ELEVEN judgements about you. In business or career terms these are whether you are credible, likeable and trustworthy.

The ‘holy trinity’ of success are the words KNOW, LIKE, TRUST

If you can establish this bond instantly, then you will succeed. If not, then you will crash and burn.

Organisations which do not have effective internal relationships from shop-floor to the boardroom and  external relationships with clients and stakeholders will not flourish. In fact, quite the opposite.

The ACE Programme will teach you HOW to create the platform for success.

What they say about us…

Nick Davies, Director of Communications, International Association of Athletics federations (IAAF): “Steve and Rob – a huge thanks. Even gold-medal winning athletes need help and they’ve benefitted hugely from the training and your wealth of experience.”

Clive Memmott, Chief Executive, Greater M/C Chamber of Commerce: “The guys at Optu are experienced but also different. They’re creative and interesting and want to work with you. They help you get right inside the mind of the media and the media training they did with us was absolutely first-class.”

Chris Coulthard, Thomson FM Ltd: “Informative, professional – inspiring.”

Phil Robinson, CEO, 4NW: “Many thanks for Optu’s work in helping to make this year’s conference such a success. The quality of the films was first-class and also a thanks for the training courses during the year for our North West business leaders.”

Craig Keighley, Key Account Manager, Ultraframe: “Thanks Optu – without doubt you delivered the best, most enjoyable and most valuable training I’ve ever been involved with in my 14-year sales career.”

Ray Hanks, Founding Partner, Creative Industry Business Support (CIBS): ”My expectations were pretty high because the principals have a lot of experience and a reputation – but they have, frankly, blown me away. What happens in the sessions they do for us is that everyone leaves completely motivated and with confidence they didn’t think they had.”

Paul Carroll, Enterprise Coaching North West: “This was our third course with Optu, and they get better each time. We’ve had fantastic feedback from the delegates.”

Marian Davies, Head, Human Resources, Cooke’s Distribution: “Thanks Optu for helping to develop our teams. All have been praising the course and I’m delighted they all rose to the challenge. I have absolutely no hesitation in recommending the quality of your course to others.”

Adrian Barraclough, Chairman, the Audasi Group: “Working with Optu over the past couple of months has been hugely helpful in raising my own profile and that of the group, especially our international company, Quickslide. I’ve even got used to Rob’s strange shoes and colourful shirts.”

Meet The Team

We are an experienced team and passionate about our work

    Steve Irelandis an award-winning broadcaster who started his career in BBC local radio before moving into television. From reporting he switched to production, producing 'North West Tonight' before becoming Head of News for BBC N/W and then Head of Regional Programmes, responsible for all local radio and regional television. Lured to ITV he was Director of Programmes at Tyne-Tees Television then the first Director of Programmes at UK Gold before joining the U.S. giant, Viacom as Senior Vice-President of Programmes for the Showtime Network, beaming more than 30 channels into the Middle East.
    is a TV producer / director / presenter who cut his 'media teeth' at ITV. Rob quickly progressed up the production ladder and as well as working behind the camera, he became a regular face on motoring programmes for ITV. Rob spent several years working for several independent production companies in Manchester before setting up his own company 'Bigtank' which he still runs. He’s a regular performer in the hit BBC kids show 'Prank Patrol' and is also an established stand up comedian. Rob was a finalist in the BBC1 New Comedian of the year.
    Associate Consultant
    He's career has embraced education, sports broadcasting up to network level, and key executive roles in both football and cricket. After leaving education, Dave was a freelance sports journalist working for the BBC, ITV, The Daily Telegraph and The Cricketer. He began his broadcasting career at BBC Radio Lancashire, initially as their rugby union correspondent, and pioneered a comprehensive cricket output for the station. This included creating, producing and presenting 'Cricket Extra', that ran for over 20 years during the summer months.
    Project Manager
    has a wealth of experience as a project manager, specialising in Community Development, helping to develop Partnership Working, Community Engagement & Cohesion and Community Safety solutions. He has worked closely with Government Ministers, notably in the Home Office, the DCLG and the Ministry of Justice to ensure that community-based opportunities and solutions are effective. A fully-qualified Business Mentor, Geoff has been instrumental in helping people set up their own businesses. He is also a broadcaster on Trading Standards and Customer Service issues. Geoff is a Chartered MCIPD.
    Business Development Associate
    Phil Crowshaw is a sales and marketing consultant and digital media specialist. Founder of business support company Geeky Group, Phil’s background is in senior corporate management including as Head of Communications in global travel leader Thomas Cook. He is also a published author and now speaks at events and conferences around the world about the Digital Media Revolution and the way in which businesses can benefit from Internet marketing strategies and techniques. He is also founder of Create Your Legend, an organisation that works with people to connect with their passion and interests and maximize their full potential.

Don't Allow Your Communication Skills To Let You Down

Good Communication is not a choice it's an absolute must.


Clients Testimonials

Steve and Rob: thanks for all the work you do with us... the athletes have benefitted tremendously from the training and from your wealth of experience. Thanks.
Nick Davies
Head of Communication / IAAF
Many thanks for Optu’s work in helping make this year’s annual conference a success, both the quality of the films and the chairing of the conference itself.
Phil Robinson
Chief Executive / 4NW
This is now the third course with Optu and better than ever. All the attendees get so much out of them. Many thanks.
Paul Carroll
Neighbourhood Enterprise Coach
Many thanks again for last week – a really good course. I learned a lot.
Electrical goods salesman
Thanks for the brilliant training! It has given me a big confidence boost and I will be recommending you both!
IT Account Manager
It was a privilege to take part in the course. It helped me so much.
Community Liaison Officer
Loved this course. Never been a course person before but would be happy to attend another with these two tutors.
Fuel Sales Rep
This really helped boost my confidence. A big thanks.
Sales Account Manager

Contact us

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Contact Information

Phone: 07768 358701 (Steve Ireland) & 07801 539958 (Rob Hallam)
Address: The Dower House, off Harwood Lane, Heymoor,Gt. Harwood, BB6 7TB